eBay is introducing a new AI-powered feature to help sellers respond to buyer questions, continuing its AI strategy to streamline selling. Over 10 million sellers have used these tools to create over 200 million listings, with about 500,000 AI-assisted listings generated daily.

The company has launched several AI tools over the past two years, including generative video, listing assistants, bulk upload features and photo background enhancements.

Executives see AI as a way to increase seller retention, expand inventory, and drive buyer traffic, particularly in a competitive market where Amazon, Etsy, and Poshmark offer similar capabilities.

While adoption is optional, eBay tests features with its seller community, making adjustments based on feedback to ensure tone and presentation feel authentic. The company views AI as essential to maintaining its place at the forefront of online marketplaces.