Bitcoin has surged to around$107,000, close to its all-time high, yet global search interest has dropped to a five-year low. While past price jumps were matched by public curiosity, current data suggests a notable lack of retail attention.

Analysts believe the trend reflects a shift in how Bitcoin is perceived. No longer a fringe phenomenon, the cryptocurrency has matured into a mainstream asset.

Institutional investors, ETFs, and even governments are now the driving force behind Bitcoin's momentum, with companies such as Ark Invest and Metaplanet continuing to increase their holdings.

Bitwise CEO Hunter Horsley noted the rally appears quieter because corporate players are accumulating Bitcoin strategically, unlike the hype-fuelled surges of previous cycles. Meanwhile, retail interest may be shifting to flashier sectors such as AI tokens and memecoins.

Falling search traffic may signal that Bitcoin has entered a more stable phase. Rather than trending online, it is now being treated as a serious long-term investment - a possible sign of growing market maturity.